Blockchain Life 2024, one of the year’s most anticipated gatherings for the cryptocurrency and blockchain community, featured a remarkable lineup of industry leaders, including Alex Guseff, the CEO of Tectum.
Known for his visionary approach to blockchain and fintech innovation, Guseff recently led Tectum to secure the prestigious “Best Blockchain Innovation” award at the Leaders in Fintech Awards 2024, which was held earlier in September. His appearance at Blockchain Life marked his first public event in the UAE since this significant win.
Alongside other notable speakers like TRON’s Justin Sun and Bitget’s Gracy Chen, Guseff shared insights into how Tectum’s groundbreaking technology is influencing the future of the crypto industry. Highlighting Tectum’s SoftNote technology, he explained its ability to bring cryptocurrency from the digital-only sphere into everyday transactions and merge the fiat currency with a digital world.
“With SoftNote, we’ve introduced a way to use crypto in real-world scenarios by enabling instant payments through wallet ownership transfers, without the typical delays for transactions,” Guseff remarked.
Guseff also demonstrated how SoftNote technology simplifies cross-border transactions without requiring traditional financial institutions or intermediary wallets. He emphasized his idea of breaking down barriers and stigmas regarding cryptocurrencies, enabling seamless and direct transfers of funds.
“SoftNote eliminates the need for accounts or banks—offering pure, instant value transfer,” he elaborated.
He also showcased SoftNote’s role in adapting Bitcoin’s real-life usability by enabling instant, commission-free payments.
“We’re making Bitcoin as easy to spend as cash,” Guseff added, underscoring Tectum’s mission to increase cryptocurrency’s accessibility and integration into daily life.
Blockchain Life 2024 offered a platform for investors, innovators, and thought leaders to exchange ideas and envision the future of blockchain technology. Through Guseff’s insights, attendees gained a deeper understanding of Tectum’s award-winning innovations and their impact on the evolving landscape of cryptocurrency.